Outgoing Apple CEO Tim Cook’s swan song sings of success as the company on Thursday announced record revenue in its second quarter, while admitting demand for some products — including the new MacBook Neo — has wildly exceeded ex…
What does a well-managed company do in a tough business environment? It works to separate obstacle from opportunity, and then exploits its advantages, scale, and timing to turn the former into the latter.
Apple’s history is f…
It felt churlish to let Apple’s 50th birthday pass without adding to the hagiographic choir, so what follows is an unapologetically selective tour through some of the moments that shaped one of the most influential companies of t…