Author name: Jiayuan Liu, Barry Wang, Jiarui Gan, Tonghan Wang, Leon Xie, Mingyu Guo, Vincent Conitzer

arXiv:2604.06263v1 Announce Type: cross
Abstract: Generative advertising in large language model (LLM) responses requires optimizing sponsorship configurations under two strict constraints: the strategic behavior of advertisers and the high cost of st…