Kevin Roose is an award-winning technology columnist for The New York Times and the best-selling author of three books, “Futureproof,” “Young Money,” and “The Unlikely Disciple.” His column, The Shift, examines the intersection of tech, busine…
Every leader trying to navigate AI faces a similar challenge: How to keep pace with a technology moving faster than our institutions, our policies, and our economic framework.
Every marketing and AI leader is being asked to do the same thing right now: scale AI across teams, accelerate adoption, and show measurable results.
AI agents aren’t magic. They’re not autonomous coworkers ready to run your accounts unsupervised. And they’re definitely not ready for you to unleash and forget about them.
New AI tools launch constantly. Most agencies don’t have time to test even a fraction of them.
AI is creating big opportunities for agencies. It’s also creating real legal exposure.
Brand leaders are talking about their agencies, and it’s not all flattering.
Agencies understand disruption.
If you lead or work inside an agency, you feel the relentless pace of AI innovation.