56% of GPT-5.4’s Citations Go to Brand Websites. Only 8% of GPT-5.3’s Do.
We tested 50 prompts across ChatGPT’s new models and extracted every fan-out query, web search result, and citation. GPT-5.3 sends users to blog posts about your brand. GPT-5.4 sends them to your actual website. The two models cite 93% different source…