Puppets or partners? Governing cyborg propaganda in the digital public square

arXiv:2602.13088v2 Announce Type: replace-cross Abstract: The distinction between genuine grassroots activism and automated influence operations is collapsing. While contemporary policy debates prioritize fully autonomous generative agents and synthetic content, this paper offers a conceptual contribution: we develop 'cyborg propaganda,' a closed-loop architecture combining verified human accounts with algorithmic automation to generate personalized content at scale, as a distinct and undertheorized threat to democratic discourse. By relying on verified citizens to ratify AI-generated messages, these campaigns exploit a regulatory gray zone that frameworks built on the human/bot binary (including the EU AI Act and Section 230) are structurally unable to address. Drawing on a conceptual analysis of coordination platforms and comparative examination of governance frameworks across democratic and non-democratic contexts, we analyze this paradox across micro, meso, and macro levels. We examine whether cyborg propaganda democratizes political power by unionizing influence or reduces citizens to cognitive proxies of a hidden directive, arguing that it shifts political discourse from a contest of ideas to a battle of algorithmic campaigns. We propose three regulatory responses: classifying coordination hubs as political action committees to enforce supply-chain transparency; mandating researcher access to platform data through DSA-style mechanisms; and establishing risk standards penalizing amplification of synthetically coordinated content. Comparative analysis reveals that viability varies structurally. Democratic states are simultaneously the most capable of regulation and the most rule-of-law constrained. By contrast, non-democratic actors face no comparable accountability, making international risk standards the primary cross-border enforcement mechanism.