Headless everything for personal AI
Matt Webb thinks headless services are about to become much more common:Why? Because using personal AIs is a better experience for users than using services directly (honestly); and headless services are quicker and more dependable for the personal AIs than having them click round a GUI with a bot-controlled mouse.
Evidently Marc Benioff thinks so too:
Welcome Salesforce Headless 360: No Browser Required! Our API is the UI. Entire Salesforce & Agentforce & Slack platforms are now exposed as APIs, MCP, & CLI. All AI agents can access data, workflows, and tasks directly in Slack, Voice, or anywhere else with Salesforce Headless.
If this feed does take off it's going to play havoc with existing per-head SaaS pricing schemes.
Tags: matt-webb, salesforce, saas, ai