He was getting enquiries through his website, WhatsApp, and Instagram DMs. Responding manually to all three. Most leads went cold because he'd reply 6 hours later.
Here's what the flow looks like now:
Lead comes in from any channel → gets logged automatically → personalised follow-up message sent within 2 minutes → if no response in 24 hours, a second follow-up triggers → if they respond, he gets a notification and takes over.
Tools used: Claude Code, yes, just Claude Code.
Total build time: about half a day. Monthly running cost: under $20.
He went from closing maybe 1 in 10 enquiries to closer to 1 in 4.
Speed to lead is one of the most underrated variables in any service business.
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