i want to be very clear upfront, i'm not talking about people who are genuinely trying. i'm not talking about the person in their bedroom at midnight editing their 30th video because they actually love what they make.
i'm talking about the other kind.
the ones who downloaded CapCut on a Tuesday, pointed their phone at their face on Wednesday, and by Friday were telling people at family dinners that they're a "content creator."
the internet used to be where you went to find something you couldn't find anywhere else. now it's where everyone goes to show you something you've already seen just slightly worse.
and i think i finally understand why this is happening.
somewhere along the way, the word "content creator" got completely detached from the word "content." the creator part became the goal. the actual content became an afterthought. a necessary inconvenience between you and the fame you've already decided you deserve.
people don't ask themselves "what do i have to give?" anymore.
they ask "what do i have to post?"
and those two questions produce very, very different things.
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