We track AI citations across hundreds of brands at Writesonic. One pattern keeps repeating: pages ranking in Google’s top 3 get passed over by ChatGPT, Perplexity, and Gemini in favor of competitors sitting at position 8 or lower. Not because the ranking page is worse, because it’s harder for AI to extract from. A lot of content teams still assume that if a page is good enough to rank, it...
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